The high stakes of trend setting ... Steak House

It is not easy to break in with new trends when it comes to food.


But if any city is ready for that, then it has to be Mumbai. Mumbai is the true melting pot of India with people from every region of India, and now of the world, coming here to carve out their fortunes here. Only a few succeed. For the rest of us the city becomes addictive and, like Hotel California, you can enter but you can't leave.


A number of trends have worked well here - Lebanese, especially hummus and Paneer Shwarma, Italian, with its vegetarian pastas and Jain pizzas, Gelattos, fat free and vegetarian and deceptively fattening salad bars. And I won't even write about our garam masala Chinese.

The point I am making is that a number of new food trends have made it here, especially when they are localised. I have mentioned 'vegetarian' quite a few times as there are certain communities such as Gujaratis and Jains who are largely moneyed, like to eat out, but eat vegetarian food due to religious reasons. Maharashtrians, the dominant local community, from what I understand from my Maharashtrian friends, have weekly vegetarian days as well as vegetarian periods of the years.


The meat eating charge is led by local Christians and Muslims (no pork), Parsis and us Bengalis. The numbers of the latter two don't amount to much. There are others who eat meat but not as religiously as the above.

And then there are the anti red meat and cheese fascists with their whites only rhetoric. They play on the heightened sensitivities of our near and dear ones and keeps us limited to white meats and fish.


The objective of this amateur sociological treatise (I did graduate in Sociology but then who payed attention to studies in college?) is to make the point that a concept restaurant called Steak House seems to have a hope in hell in Mumbai. Even when opened in an avante garde locality like Bandra.


Steak House opened a few months back at Pali Naka, Bandra, close to our house. I wish I could have done a review bur even we haven't gone there. Kainaz likes steaks. I am not too fond of steaks. I like a bit of carbs with my meal rather than just meat. Plus I am not supposed to have a real beefy steak. As far as I am concerned, a fish steak, or a chicken steak, is as ridiculous as a 'paneer shaslik' or tandoori mushroom.


I guess I am not the only one and the Steak concept hasn't worked. I recently noticed that they have added and Chinese to their fare and they have added a 'Not Juss' qualifier. It's sad that their pioneering spirit came to nought. But Ce est la vie.



BTW has anyone been to Steak House? Is it worth a visit? Please let me know.

7/9/09 went there last night. Very avoidable.

Comments

Sharmila said…
Don't know why some places add this 'Chinese' thing to their boards ... most don't even have it spelled right. That is one thing that keeps me off such places usually ... I mean ... logically it speaks of their lack of confidence in whatever they had set out to make/sell in the first place. :-)
Kind of says 'ok .. u don't like the steaks here .. u can always have chilly chckn or haka noodles'. :-)
How right you are on that paneer shaslik thing .. I've always found them ridiculous ... considering that brown sauce is actually made from boiling mutton stock till it thickens.
The knife said…
very true. Like adveritsements which don't follow the single minded message principle as client add multiple layers and product windows. Or hindi action flicks with romantic songs. You are right sharmila smacks of a lack of confidence. Thats why iam wary of steak house
Kirti said…
I loved this piece - Charge of the meat eaters :-).

The picture says it all - genuflecting to the imperatives of commerce! Marrying Chinese to a Steakhouse is the worst kind of hybridization.

Having said that, I agree with you that steaks don't suit our palates. I have gorged on steaks in Singapore and the US but with each bite my taste buds longed for some Murgir Jhol or Kosha Mangsho even more.

What say we try this place and bolster their commitment?
Scarlett said…
There are steak places in Calcutta as well...like good ol' Olypub. BTW...Doesn't the word 'steak' by default mean beef?
Scarlett said…
There are steak places in Calcutta as well...like good ol' Olypub. BTW...Doesn't the word 'steak' by default mean beef?
Scarlett said…
BTW...I'm not able to post comments on your Mumbai Coffee House blog. As in, it takes me to the comments page but doesn't give me an option to type in. Please do something about it.
The knife said…
@Kirti... the fact that carnivores like us don't take to steaks backs your great insight. They are a resto 'bar'... so if nothing else, Old monk, will be there

@Scarlett - Olypub steaks are really famous. And i am afraid I have not tried them.

Yes, I think steaks are meant to be beef. But those days are gone. i believe there are even cheese steaks now...paneer. Hmpph!

I tried changing the settings at the Coffee House. Hope you can join the adda...its too quiet there :(
Serendipity said…
Have been to Steak House and loved it.
And by loved i mean DYING TO GO BACK THERE.

went in a group of almost 10 people and ordered nearly everything off the menu. :D

But from what Ive heard its not so good now, but try it def.

On an aside, Mia Cucina which is justa stones throw away is a no no. Ive been there twice, eaten rather bland food, come hmoe and thrown up. Never going back there.
The knife said…
Hey Serendipity...thanks so much for this. Now will definitely check out the place the next time we are eating out at Bandra. Would have missed it without your update.

I agree with your take on Mia Cucina. I have eaten there twice. While I have not thrown up, I find their food to be too airy fairy
Anonymous said…
sorry Kalyan, got your name wrong...my bad...!!!

But then thats the effect of brownies on me!!!

Kaus
The knife said…
brownies make me lose control too :)
chinese and continental ? Steak House playing safe. LOL..i was expecting the huge "steak House" banner that I'm so use too. tis tis tis. Duh me!

oh did i tell you, i love steak...yumm....i've just had lunch and I am hungry. at least i have a BBQ to look forward too tonight
Aroon said…
You wont believe, i was having the same conversation with my girl last night.. we went to steak house last night.. have been going there for sometime now.. i dont know if u had gone there when it had started, it was only steaks and at tht time it was awsme.. so many choices they had.. and now just one small section of steaks they got.. their tenderloin steak back then was awsme.. we were discussing the same thing indians as such dont have the taste for steaks and which is why they have changed their menu now and got chinese and other stuff to get people in.. I mean a lotta people didnt know about this place even though they would hang out in totos..
The knife said…
i literally used to live next door till recently Aroon. Finally went there sometime back. hated it. Horrible - stale fish steak, under cooked pasta - aglio oli